How to increase engagement on Instagram (2020)

increase engagement on Instagram

Increase engagement on Instagram by applying lots of new technique that we have shared in this post. Let’s get started!

Instagram is one of the most popular social networks. Users can spend hours and hours watching photos, videos, and Stories.

Therefore, it is one of the ideal platforms for brands to present their products and interact with users. 

That interaction is what represents the user’s level of commitment to the brand. And it is what is known as Instagram engagement.

Having a high number will help reinforce the presence of your brand on this social network. 

However, that relationship will not be strengthened. And It will be lasting if you do not manage to start that commitment from your audience. 

Remember that quality is better than quantity! It does not depend on the number of followers you have but on the quality of those followers.

Nor the number of posts you make, but the engagement they get.

Your brand must have a good level of engagement. Since, in this way, the user will create loyalty links and will feel motivated when it comes to commenting or liking your publications.

Do you want to know how to increase engagement on Instagram? In this post, we tell you what you can do to improve interactions. In addition, you will find ideas for your Instagram posts with real examples that you can carry out to achieve good results.


What to post to increase engagement on Instagram

increase engagement on Instagram

Choose your favourite

Instagram is a social network where, increasingly, brands unleash creativity. 

It is essential to try to surprise the user with the content: specially cared photos, original videos, or copies that attract attention and hook from the first moment. 

The text that accompanies your publications or the one that appears in the image itself can become your great ally.


One of the most used tactics to get comments on Instagram is to pose the user a “battle” or vote, in which he has to choose his favourite option between two or more products that are presented to him. 

It is not always easy to get a comment from the audience, so make it easy for them. Identify each option with an emoji. Thus, it will be less effort for the user to comment, it is more, it will seem fun, and your publication will be filled with emoticons.

Here is an example! The children’s fashion brand GOCCO made a publication in which two dresses appear the same but in a different colour. In the copy, the user was encouraged to comment with a blue heart if they liked the blue dress more or with a yellow one if they preferred the yellow dress.

Put it into practice using these or other emojis; you will see how your engagement increases on Instagram.


Throw questions

Another idea that works very well is to ask questions about the likes of users. You can ask about their vacation plans, the series they are watching, or their favourite dish. These are the classic questions that people like to answer and see what others say, to get ideas.

If you want to go a little further and bet on something more original, we suggest you put a sentence with an ellipsis and let the user finish the sentence.

The Lidl supermarket account published on its Instagram an image in which you could read: The ingredients to make the perfect paella are … Those ellipsis encouraged users to comment on what paella should take to make it delicious. Apply this idea to your posts and create a question like this to increase engagement on Instagram.

An important point for these types of publications to work is to appeal to the experiences of your audience, get a smile out of them, and make them feel identified. A good example is found on Primor’s Instagram profile.


Poses games and challenges

One of the funniest and hookiest options, to attract the attention of users, is to publish games and puzzles. In this case, emojis are again a fun option to include in your posts. A classic that does not fail is to challenge the user to guess the movie that the emoticons hide. Still, it will always be better if you twist it and relate it to your brand or sector. That is what Metro de Madrid did, detuning its users to guess suburban stations in emojis.

You can also resort to letter soups or games in which the user must build a phase or characters, depending on their name or date of birth. Here are some other examples for you to find inspiration.


Giveaways to generate Instagram engagement

increase social media engagement

The draws on Instagram can become one of the best allies to increase engagement. With this type of action, you will ensure that users interact with your publications, leaving a good number of comments, which will contribute to improving your results.

In addition, to encourage participation, we advise you to choose an attractive prize, according to the effort users must make to participate. Read on for the sweepstakes dynamics that work best to get more engagement on Instagram.


Comment draw


In a raffle of comments, participants will have to comment on answering the question you ask to get the prize you raffle. Try to be original and do not ask something that takes too much time and effort for the user. It is better than the answers are short and of quality.

Cinesa launched a raffle asking about the song by Nil Moliner that users liked best. The award consisted of 10 double tickets for the premiere of the movie “I Leave It When I Want”, in which the singer himself would attend. Surely his fans and the most cinephile could not resist such a draw. Depending on your sector or your target audience, launch raffles that you know can be very interesting, that encourage participation, and, consequently, increase engagement on Instagram.


Mentions raffle

Life lessons three people taking selfie

The mention raffle works the same as the comment raffle. In this case, participants must name one or more friends in the comments to participate. What is achieved with this mechanic is that the draw reaches more people. Thus, if a user names two friends, the chances of those friends also participating, commenting, and achieving better results are increased.

One of the strategies brands are using with their mentions giveaways is not to set a mentions limit.

The Drunk perfumery chain created a draw for three beauty packs in which every user who wanted to participate had to mention two friends as many times as they wanted. You can follow this strategy yourself when drawing your products, but first, decide how many users should name.


Hashtag draw

In the raffles for comments, you have the option to ask users to include the hashtag of the action in their response. In this way, in addition to increasing engagement, you will be able to generate virality and brand image.

You also have the option of submitting a hashtag raffle, in which users are responsible for creating original content to win the prize. To do this, you will have to create a hashtag and challenge users to participate by uploading a photo or video using a said hashtag. We recommend that the photos be of your products or services, to ensure that they are already your customers and reward them for loyalty.

The Vaughan Group, on the occasion of Book Day, carried out a raffle through a hashtag in which users had to photograph the page they liked the most about the book by La Vecina Rubia. Participants had to post the image on their Instagram wall and use the hashtag # díadelrubilibro. Everyone who participated in this contest had already bought the book, so it is an excellent way to reward them for it with another brand pack. Plus, they would create content themselves that they would share with their followers, and the book would reach more people.


Other tips to keep in mind

increase engagement on Instagram

Now that you know what to post on Instagram to generate engagement take note of these tips that will help you grow on Instagram :

  • Listen to your followers. Interacting with users is likely to increase engagement on Instagram, but you must take care of that relationship. Knowing your audience and their needs will help to strengthen the relationship and turn a follower into a customer. To do this, we recommend monitoring what is said about your brand. In this way, you will be able to know what is said, improve in every way, and anticipate a possible online crisis.
  • Infallible publications. The famous phrases, the international or world days, or the original and creative photos, are examples of books that never fail. Some phrases reach the soul and days for everything (the day of the dog, music, rain …). Take the opportunity to create the content of this type and achieve better results. With our marketing calendar, you will not miss any important day!
  • Create your image. Try to use the same kind of images for your posts, so your followers will recognize you at first sight. Although this is not usually an easy task, plainly, you will quickly define your style better.

Now it’s time to put all these ideas and mechanics into practice to improve Instagram engagement.


Read our next related post: How to Increase Social Media Engagement: 11 Super Tips! (2020)










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